Friday 7 May 2021

UX Project / Methodologies / Client: Not Too Young To

Here is a UX project example of my use of design methodolgies used to inspire a solution 
Client Not Too Young To

The goal of NTYT is to engage and facilitate youth in politics and the political sphere. They are a not for profit organisation run by volunteers.

Problem

Initial research indicated the target group, aged 18 – 35, had a disinterest in engaging in politics. NTYT want to get the attention of the young people and get them involved in social causes close to them and also be the go-to product when it comes to young people and politics and ultimately increase youth representation in politics.

































Methodologies / examples

Affinity map

I arranged data into categories to identify - Young people; where do their values lie? What is it they value and how do they engage in politics?

What are young persons’ perspectives on the value of young people in politics. I was also looking at how and where they may or may not engage in political content (eg: social media, news) and related experiences (eg: marches,talks, events)























HMW

Example of my HMW

How might we encourage, include, and represent the value of young peoples’ voice, story and involvement in politics in a consistent, accessible and interesting way.




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